News and Events

Branding. Some think of it as how they want to be seen. I think about it as how I want to be remembered. In a company based on #fashion #history it has been...

Montreal has an abundance of creative minds. Some more so than others but very very few rival the man, the legend, Paul Labonté. Much of his inspiration comes from his...

I think we can safely say I see things differently then others. Growing up my friends were addicted to video games. I can't honestly say I was really into them....

Our homie Mac Miller just released a long overdue update of his "Fun Was 4 Everyone" vlog. This time Mac shares his experiences with us in Part "Deux" of his...

Some call me fucking crazy, others call me different, I prefer unique. Some see an Object as it is. Some can see beauty in any object. Some see things in...

Playboy is a world reknown brand. The Playboy bunny is almost as famous as Hugh Hefner himself…almost. Playboy was scrutinized from its start for the way it portrayed women. I...

What sets us apart at The Vintage Frames Company, other than the fact that we have the largest collection of Vintage Sunglasses in the world is our extensive knowlege of...

A few weeks ago Big Sean came through Montreal on the Canadian leg of his Finally Famous Tour to cop some of those G.O.O.D shades. These vintage Jean Paul Gaultier...

Typically optical shops stay in one place. They usually are contained in one practice, sometimes with other stores. This is a formula that the industry had become comfortable with. Kids...

I am constantly asked why I take the time to do these inspirations every morning. My answer is simple. If it helps even one person with their day, I feel...

Art is a prime example of choices and opinions. With so many artists and so many genres it is to vague to just say "you like art". I am an...