News and Events

Reality vs perception is often a discussion amongst business men. Is reality different then what people perceive you to be? Can perception change reality? The answer is NO! Too many...

Alright, I don't know if you've heard, but there's a big giveaway happening presented to you by your friends at The Vintage Frames Company. We’re giving away our exclusive The Vintage...

Vintage Ultra Sunglasses have a reputation of making timeless pieces with an old school Hollywood flare and style. They were one of the first companies to experiment with oversized frames...

These Ultra Caviar frames are totally dope, plain and simple. They have a super stylish tortoise shell pattern and nice fat (and phat) arms which have Ultra written in bold...

In anticipation to the release of his second album “Hall of Fame: Memoirs of a Detroit Player” dropping at the end of this year, Big Sean gave  Hypebeast an interview prior to his...

I am constantly being asked "why don't you do this ?" and "why don't you do that ?" Let's take the example of the #vintage #chains website. It is long...

Ultra sunglasses are famous for their unique vision (pun intended) and design. They are also known for their attention to detail. Ultra was one of the pioneers of experimenting with...

Amber, who’s birthday is not until October 21st was surprised by her family and friends for an early Happy Birthday! She was rockin a white and black polka dot dress that...

Wiz heats up the desert and blesses up with a brand new video of "It's nothin" ft. 2 Chainz a cut off his upcoming album O.N.I.F.C. Our homie the "Hair Weave...

When I was young I used to try to build castles and forts made of sofa pillows. My older cousin used to tell me that wasn't the way to build...

Ultra Sunglasses, a family owned brand, has a very creative, inventive & vibrant history and brand time line. They were one of the first brands to experiment with the oversized...

I went to see a motivational speaker when I was 16. Well, actually it was more like an officer working for the group home I was court ordered to be...