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Did Kim Kardashian discover Jean Paul Gaultier?

Kim Kardashian and North West at Jean Paul Gaultier Haute Couture Show 2022
JPG Eyewear is on the tip of everyone's tongue this week as its been seen on the runway of the Jean Paul Gaultier Haute Couture show designed in collaboration with Olivier Rousteing. Fashion juggernauts and celebrities such as Anna Wintour, Kim Kardashian, Carine Roitfeld, Maluma, Alessandra Ambrosio, Neymar, and more sat front row of the brand's latest show. Yet Paris Fashion Week's latest it girl, North West, stole the show with her sunglass and nose ring ensemble that paid homage to the iconic steam punk / sailor aesthetic JPG is most notably known for (and of course her legendary hand-written note to the paparazzi). 
Despite the massive awareness boost the brand has had in the media this week,  most people don't know about the massive contribution that Jean Paul Gaultier has had on eyewear. JPG frames are some of the most iconic and collectible eyewear pieces in fashion history.  Everyone from Madonna to 2Pac can be seen wearing iconic JPG ensembles throughout the 90's and early 00's. JPG's contribution to fashion was popularized by his steam punk and sailor aesthetic. The French designer's unconventional prêt-à-porter, or ready-to-wear, designs have taken over in 2022 with the latest resurgence of the 90's - 00's fashion trends. 

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Image Source: Getty / Pascal Le Segretain