News and Events

Over the past five years we have dealt with many artists and celebs. To us it is never about the status of the person, yet the way that they treat...

I have to say, my man Derek is doing a fucking bang up job with Diddy and Rick Ross. His styling is on point! I am more then happy to...

For those of you who do not follow Twitter, the past couple of weeks have been rather exciting for us. Many of our loyal artist clients have come forth and...

Not for the first time Stussy has gotten together with Kaws’ brand Original Fake on some sunglasses. This season they worked on the Michael and the Naomi models. Both styles...

Last week, the OAKLEY Rollin’ project launched at L’imprimerie as a new creative project alongside the presentation of the 2010 Eyeshade model. Local artist Yue Wu was also on hand...

It's official! New in stock the most wicked frame to ever exist. The Vintage Ultra Goliath 2 Sunglasses. From Dmc to the movie Casino these are the hardest frames to...

I wanted to introduce those of you who don't know to The Fresh Prince Store in NYC. Located in the heart of The L.E.S The Fresh Prince Store is one...

Jenn and I went to Lady Gaga's opening night at The Monster Ball Last night in Montreal. Jenn wanted to see the show, i wanted the Lady Gaga Sunglasses. We...

Lady Gaga comes through town with a bang. I always know Gaga is in town because a million fans are texting me asking me what frames she is wearing on...

Lady Gaga comes to town and the city goes bonkers. The ultimate part of Lady Gaga in Montreal is i get to watch all these fans customize their sunglasses from...

The fun thing about Twitter, is that you get to follow all your friends and lots of the time, our frames. Rick Ross is always a big supporter of The...

A couple of months back i was interviewed for Crux Magazine. I was actually pretty impressed with the questions they asked and the research they had done for the interview....