When two companies collaborate and create an exclusive piece such as the YO! Canada hat, its symbolizes loyalty and partnership. It is a way for each brand to gain momentum and also develop a product that people can wear so they may feel a sense of loyalty as well. In this business, loyalty is key and without the trust of your colleagues it may be difficult to prosper and that's when this very hat comes into play. So know, next time you see someone wearing this hat, they are representing two companies that define the term loyalty.