While seamlessly putting fashion first, Porsche Design operates as a brand with the philosophy to “optimize function.” Founder Professor Ferdinand Alexander Porsche, grandson of Porsche creator Ferdinand Porsche, designed the infamous Porsche 911 and then switched lanes. In 1972, using the same vision he did to design sports cars, Professor Porsche founded Porsche Design with the same perspective of pragmatism, boundary breaking and the need to find remarkable solutions. When it comes to the brand’s precision in craftsmanship and reliability, one can have trust in their designs. Porsche Design eyewear can range from styles such as the ever-classic aviator with a modern-day twist to a futuristic shield lens. The collection has a pair of frames to suit anyone from the fashion-forward to the casual and cool. The beauty is in the details, and when it comes to Porsche Design, the details are refreshingly beautiful.