News and Events

Offered is a look into new eyewear from Mykita, part of the brand’s Serie Noire Collection. Featured styles include the Cooper and Troy, both playing off a classic aviator theme...

Oxmo Puccino the famed 90's smash artist came through Montreal last week! We were asked to roll down and give him a private Vintage Sunglasses fitting. The French star was...

Over the past five years we have dealt with many artists and celebs. To us it is never about the status of the person, yet the way that they treat...

I have to say, my man Derek is doing a fucking bang up job with Diddy and Rick Ross. His styling is on point! I am more then happy to...

For those of you who do not follow Twitter, the past couple of weeks have been rather exciting for us. Many of our loyal artist clients have come forth and...

Not for the first time Stussy has gotten together with Kaws’ brand Original Fake on some sunglasses. This season they worked on the Michael and the Naomi models. Both styles...

Last week, the OAKLEY Rollin’ project launched at L’imprimerie as a new creative project alongside the presentation of the 2010 Eyeshade model. Local artist Yue Wu was also on hand...

I wanted to introduce those of you who don't know to The Fresh Prince Store in NYC. Located in the heart of The L.E.S The Fresh Prince Store is one...

Jenn and I went to Lady Gaga's opening night at The Monster Ball Last night in Montreal. Jenn wanted to see the show, i wanted the Lady Gaga Sunglasses. We...

Lady Gaga comes through town with a bang. I always know Gaga is in town because a million fans are texting me asking me what frames she is wearing on...

Lady Gaga comes to town and the city goes bonkers. The ultimate part of Lady Gaga in Montreal is i get to watch all these fans customize their sunglasses from...

The fun thing about Twitter, is that you get to follow all your friends and lots of the time, our frames. Rick Ross is always a big supporter of The...