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Featured Designer: Emilio Pucci

Designer Profile: Emilio Pucci

When most hear the name Pucci, the first common reaction is “don’t you mean GUCCI?” While the Italian house of Gucci is legendary in its own right, they are not to be confused with works of great Emilio Pucci. Known as the “Prince of Prints”, he is the creator of the iconic “Pucci” print, a geometric print in a kaleidoscope of complimentary colours which is the identifying pattern of the fashion house.

Emilio Pucci, also known as the Marquess of Barsento, was born into a Florence family of nobility in 1914. He spent most of his student years in the United States, acquiring his Masters in Social Science and finally his doctorate in political science from the University of Florence. In 1938, he began his time serving the Italian Air Force where he went on to up his rank to captain; and became the closest confidant of Edda Mussolini, the eldest daughter of the Italian fascist politician.  It was after his time in the military that Pucci pursued his true life’s passion: designing.

Emilio first discovered his love for fashion when he designed the uniforms for his college skiing team but did not gain attention for his designs until he designed skiwear for a female friend who was photographed by Harper’s Bazaar. Pucci was then asked by the magazine to produce pieces for an activewear spread in the coveted magazine. With his knowledge of stretch fabrics, he then created his first swimwear line in 1949. These were the first pieces to showcase his geometric patterns in delicious sorbet colours, and shortly after in his infamous scarves. These are what gained the likes of starlets like Marilyn Monroe, who was even buried in one of his dresses; and a staple amongst the jetset crew of Jackie Onassis and Sophia Loren. This socialite obsession with Pucci's designs is one of the foundations that birthed the “Resort” fashion collections; which is to this day the mandatory collection that falls between Spring/Summer and Winter/Fall, for most fashion houses.

We here at the Vintage Frames Company are honored to carry numerous pieces from the house of Emilio Pucci, including the Classic Print Sunglasses pictured above. With the coveted print being featured in rich shades of turquoise and lavender on a translucent pink oversized frame, and a stylish blue to white gradient tint lens; it is no question that this is the must have piece for any girl that enjoys the luxe side of life. These frames are the perfect accessory for soaking up the sun in an all white bikini in Capri or catching that early morning flight to Miami. Cop these frames here  and shop our complete Pucci collection here at


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