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From The Desk Of Dr.Shapiro: "Honor and Handshake"

Branding. Some think of it as how they want to be seen. I think about it as how I want to be remembered. In a company based on #fashion #history it has been an interesting task to brand our own legacy. We do numerous things that are so out there that by the time people comprehend it, we are on to something else. Your name is important. Many things can contribute to its validity, but it only takes a few things to tarnish it forever. This isn't referring to trying something and failing. It is however talking about Honor and a handshake. My dad always taught me the one thing money couldn't by, and that only I had control of was my handshake and word. These were things that if taken care of right, it would be lasting forever. No matter how old or what you do remember this statement as you only get one shot at this. Once it's gone, it's gone forever. It's #wednesday and if you aren't dressed like Vintage Frames for #halloween you done fucked up! Think about your legacy. Live for the now, but act for the future. Brand yourself as a true person, meaning someone who can be relied on. Contracts are binding, but so is tarnishing a hand shake or your word. #morninginspiration#vintageframes


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