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From The Desk Of Dr. Shapiro: Skinning Wolves

Buisness ethics and rules of conduct is often a debated subject amongst me and other like minds. Who exactly writes these rules? For those of you who don't know me well let's just say I am not an optician. The nickname Dr. Shapiro is just that, a nickname. It was given to me for many reasons, mainly for my ability to solve un-orthodox problems. Many joke that you have to get up beyond early to engage with myself and Vintage Frames. Well, it isn't a joke. In a business world full of copy cats and haters unfortunately few things are safe. Market share is very hard to obtain, but even harder to sustain. In the past and even present day companies and individuals have attempted to steal our market share. Where ethics come into play is here... what exactly is an "ethical" response to competition? Is there really rules of engagement? Well, the answer is no! Ethics represents the decisions you feel comfortable living with! Ethically you should stand behind your choices, not follow the rules of other people. If you feel wolves are hunting your business protect it at all costs! I'm not talking about violence, I'm talking about being 10 steps ahead! It is #tuesday,

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