Show Nav

News and Events

Vintage Frames Company Community Project: Jesse Heifetz

Name:Jesse Heifetz
Job: Owner of F as in Frank vintage clothing

Who Are You:

I am a 4 generation rag man. My father was a pioneer in the vintage clothing industry. He started in 1968 and was one of very few people to actually get a vending pass for wood stock in 1969 where he sold remade vintage clothing. I grew up in the vintage clothing industry and my brother Drew and I now own F as in Frank Vintage Clothing. We have a store in Vancouver and Toronto and we have an e-commerce website ( We are the largest suppliers of dead stock vintage SnapBack hats in the world and we deal in all eras of vintage clothing.

What is your most prized pair of Vintage Frames and why:
My Emanuelle Kahnh clear frames with gold arms and snakeskin.

What is your earliest memory of a pair of frames that stuck in your head until today:

 I would have to say a cazal 858. I can't really remember when I first saw them but they are so unique and elusive.

If you could stumble upon 1 pair of Vintage Frames, what would it be:
An Emmanuelle Kahnh or Lanvin that was completely wrapped in snake or reptile skin. Bonkers!!!
About how many Vintage Frames do you have in your collection:
About a dozen or so.

Why do you choose Vintage Frames instead of new eyewear:
First off, I choose vintage everything before new if I can afford it. As far as frames go, all the new crap is just poorly made recreations of old stuff. Vintage inspired is not vintage. The phrase "they don't make gemlike they used to" is actually true. I wear some jeans that are 70 years old and were built to last. I have bought very expensive jeans in the past few years that didn't even last me a year. Same goes for frames. Vintage Craftsmanship and design reign supreme.


We post regularly on Twitter, Instagram and Facebook! Follow us to keep updated with the latest at VFC.